Menzgold Ghana Limited as cited on their official website is an independent gold dealership and finance-consulting firm.
The company has recently become unpopular as it has failed to meet its contractual obligations to its customers following the directives by the Bank of Ghana and security and Exchange commission to halt its business of taking deposits because it wasn’t licensed to do so.

 According to reports, the CEO of the firm, Nana Appiah Mensah has been declared wanted for defrauding by false presence among other charges.

However, the main purpose of this writing is to point out the reasons why any average joe will be convinced the gold dealership firm and its operations were legit.

1. Corporate Identity
As far as branding and corporate image is concerned, Menzgold was at the fore front. It could boast of unprecedented heights and records it has attained in few years of operations within Africa and beyond. It touted itself with successfully executed social intervention programs such as educational scholarships and offering seed capital to people with the aim of alleviating poverty.


2. Best Customer Services
According to testimonies collected from most customers, service delivery at Menzgold is very quick and time efficient. The firm also designates to each customer, a customer service representative where any questions or enquiry is channeled. Who wouldn’t like that?

3. Media Coverage
Compare Menzgold’s advertisement and media coverage when it is outdooring a product or opening a new branch to other financial institutions, weigh it and see for yourself. The presence of the company could be felt across traditional, electronic and most digital forms of media you can think of.  A company set out to hoodwink its customers will properly stay low key. Right?

4. Endorsement
Prominent chiefs, well renowned pastors, politicians, actors and other top stars through various means such as verbal endorsement, featuring in advertisements and mere association with the Nana Appiah Mensah motivated their followers to also take advantage of the opportunity to invest their money in the firm.



5. International Affiliations And Branches
Apart from Menzgold been part of conglomerate, it has foreign affiliations and branches within Africa and Europe. Last year, it opened a new branch in Nigeria, one in London and another in Spain. Doesn’t that sound legit to you?

6. Information flow is superb
Apart from anecdotes and successful stories from friends and family members convincing others to invest in the company and the fact that they assign reps to specifically provide customers with the right info they needed, Menzgold has a  corporate website which entails almost every information prospective customers may need before engaging them. Reading from the website for the first, it is impressive and overwhelming.